Where's your phone? Is it in your pocket? On your desk? In your purse? Chances are it’s within reach and you’ll probably reach for it in the next hour or so. More than likely it will be to browse the internet to locate a store, read a review or connect to social media.
According to a recent Pew Research Center report, two thirds of all U.S. citizens have their mobile device within reach 24/7. Let that sink in for a moment. The introduction of smartphones have revolutionized the way we communicate. We use them to search just about anything, from comparing prices to downloading coupons or even diagnosing a dull ache in the lateral epicondyle.
You might Google search the term if you are not familiar with it. Given that smartphones are within arm’s reach in 6 out of 10 people, they aren’t just popular, the consumer public depends on them. And unlike other medias, businesses can stay connected to their audience virtually all the time through their website or by social networking. Capitalizing on the mobile revolution gives small businesses a large advantage. Having a website allows them to look established and sets them apart right from the start. There is no better way to compete with big competitors.
Your website and social presence help make you visible to the rest of the world, building authority. You become reliable, as customers know this is an easy and fast place they can come to for information about your products and services. The bottom line, fast information technology is here to stay and consumers are using it virtually every day of their lives.
Don’t wait until a competitor snatches your customer away. Build your online presence with a custom mobile website and begin engaging in social media platforms like Facebook, Twitter, Pinterest, LinkedIn or Google+. The opportunities are endless.