SEO drives traffic to your website by achieving rankings in search engine results for your industry. Whether you are building a new website or have an existing one, you will have the capability to create or change the keywords you have on individual website pages.
Getting traffic to your website is vitally important for the success of your business. Currently the best way to drive traffic is to get your web pages ranking highly on search engine results pages, like Google or Bing. To achieve this, you need to include targeted keywords within your website pages, so that people can find your site through search engines when they are looking for relevant information.
The search engine checks its database to look for all the relevant pages online that include the words that you searched for, and displays the results that best match what you are looking for. Once those keywords are within your web pages, then people will be able to find your page easier when searching on Google or Bing. Now you are optimizing (improving) your search engine ranking.