Having a combo of a Website and a Blog on your company website make a good combination. People are still confused over what constitutes a blog over a website. Many businesses use both, integrating them into a single web presence. But there are two features of a blog that set it apart from a traditional website.
Website shows as your online brochure, talking about your services and selling your products.
Blogs are updated frequently. People blog about their services, and share their thoughts to help others, some woman share adventures in parenting, a food blog sharing new recipes, or a business providing updates to its services, blogs have new content added several times a week.
Blogs allow for reader engagement. Blogs are often included in social media because of the ability for readers to comment and have a discussion with the blogger and others who read the blog makes it social.
Blogging provides an easy way to keep your customers and clients up-to-date on what's going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.
A blog allows you to build trust and rapport with your prospects. Not only can you show off what you know, building your expertise and credibility, but because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.