With all the changes in today’s internet world, one thing remains for certain, email marketing is here to stay for a long time. In fact, according to a recent survey done by Salesforce, 73% of marketers believe email marketing is the core of their business. Still it is consistently changing, being reinvented, improving as technology grows to encompass our daily life.
There are both advantages and disadvantages to using email marketing as opposed to traditional advertising mail. He
re we listed some for you:
Advantages:- An exact return on investment can be tracked. Using statistical analysis, a sender has the ability to see who exactly opened the email, time, date, and several other helpful factors for the user.
- Email marketing is significantly cheaper and faster than traditional mail. This is mostly due to the high cost and time required to manage a traditional mail campaign when producing images, printing, labeling and stuffing envelopes and mail delivery time.
- Advertisers can reach substantial numbers of interested subscribers, and receive emails about topics which are of interest to them.
- More than half of Americans check their emails on a daily basis, thereby increasing the chances of open click through rates.
- Direct email response rate produces higher growth margins for e-commerce businesses.
Disadvantages:- Businesses considering to use email marketing must ensure their emails do not violate SPAM. The United States’ Controlling the Assault of Non-Solicited Pornography and Marketing Act and the European Privacy and Electronic Communication Regulation have placed strict guidelines on email deliverability. As a result, about 20% of emails are usually rejected and 80% are filtered.
What can you do to avoid SPAM? Opt-in email advertising or permission marketing are great methods whereby the recipient of the advertisement has consented to receiving it. Call and schedule a time to discuss if you have that option available on your website and learn about additional options available for your business.
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Contact us to see how we can help you today.